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“Everything is design. Everything!”

American graphic designer, Paul Rand, was born on August 15 of 1914 to the name of Peretz Rosenbaum. His contributions to corporate identity, and the design world in general, are invaluable and considered among the most influential 
of our time. He was one of the pioneers of the Swiss Style - a graphic design tendency that sprung in the 
50s, with a focus in simple and clean layout and typography. 
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A site commemorating Paul Rand's 98th Birthday and  his contribution to graphic design
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